Redhead Dates: brand guide

"Heart of It". The rd monogram with a heart at the centre of the d.

Logo versions

Horizontal on Cream (primary)

Stacked

App icon & favicon

On Noir / dark photos

White on Flame

One colour

Flame#F0561D · RGB 240, 86, 29 · CMYK 0/64/88/6The logo, big shapes, buttons with bold white text (18px+)

Ember#B83A0E · RGB 184, 58, 14 · CMYK 0/68/92/28Small orange text, links, small buttons

Wine#2B1210 · RGB 43, 18, 16 · CMYK 0/58/63/83Wordmark and body text on light

Cream#FFF4EC · RGB 255, 244, 236 · CMYK 0/4/7/0Main background

Blush#F6D3C2 · RGB 246, 211, 194 · CMYK 0/14/21/4Wordmark on dark, soft panels

Noir#160E0D · RGB 22, 14, 13 · CMYK 0/36/41/91Dark backgrounds

Headlines	Fraunces Black (the logo's letters). Big, short headlines only.
Body text & buttons	Plus Jakarta Sans. Both fonts are free with an open licence.
Clear space	Keep at least the height of the heart clear on every side.
Minimum size	Horizontal 140px wide · Stacked 90px wide · Symbol 24px
App icon	White rd on Flame. Use the icon files as they are; don't re-crop.

Retype the logo. Always use the artwork files.

Fill in the heart or swap it for a stock heart.

Stretch, rotate or add shadows and outlines.

Put Flame text under 18px on white. Use Ember for small text.

Separate the r from the d.

Recolour it outside the palette.